The Picnic Basket

I created pitch mockups for a friend of mine for his final in Culinary school. He needed to create a menu and present the entire brand as if it were a real restaurant. His vision from was a modern take on the classic family picnic-- he wanted something that felt vintage but fresh at the same time.

The Picnic Basket branding guide.

The Picnic Basket branding guide.

Illustrations I created to be used for a pattern and across the branding. 

Illustrations I created to be used for a pattern and across the branding. 

Mock-up of a menu design, printed wrap paper, business card front and back, wooden fork and knife, and coffee cup.

Mock-up of a menu design, printed wrap paper, business card front and back, wooden fork and knife, and coffee cup.

Menu mock-up front and back. 

Menu mock-up front and back. 

Printed kraft paper.

Printed kraft paper.

To-go box packaging mock-up. 

To-go box packaging mock-up. 

Paper cup and to-go back mockup.

Paper cup and to-go back mockup.

Typography design for slogan.

Typography design for slogan.

The Picnic Basket logo Illustration.

The Picnic Basket logo Illustration.