Chef'd - Illustration Style Development

I developed the illustration style that would fit with the new branding refresh. Below is my exploration, process, and some examples of my work. This project has been an amazing experience for me. I grew a lot as an artist, got pushed into new directions, and I am very proud of the end result.

The thought behind the illustration style for Chef'd is that all the designs are built with the basic two shapes that make up the logo.

The thought behind the illustration style for Chef'd is that all the designs are built with the basic two shapes that make up the logo.

Chef'd_Showcase_IllustrationsLiving in Cinn.jpg
Chef'd_Showcase_IllustrationsBroc-obama.jpg
Chef'd_Showcase_IllustrationsSHREK.jpg
Chef'd_Showcase_Illustrationsdog.jpg
Chef'd_Showcase_Illustrationslettuce Dance.jpg
Touch_up_Sketch1.jpg
Touch_up_Sketch_02.gif
Welcome_booklet_heart_v2Fish.jpg